Logo Design & Web Development

Web Design & Image Creation

Making a great website always involves image creation for multiple purposes. Nothing is better than going to a website and having all content and images load up fast and at a high resolution. Another way to make your site stand out is also to have unique and breathtaking images on your website. Getting all of this to work will require some knowledge of photo editing otherwise you will need to work closely with your image creation team to achieve the desired results.

Top Of Page Banner

Most websites do well with a banner image across the top of the page. Getting a banner to match a company's website theme will take some modifications based on preference. The banner can have a short height or it can encompass the entire "above the fold" section, which is everything you see without scrolling when the page loads. Within a banner, an entire company profile can be displayed, including seasonal discounts or advertisements. The banner can be used to attract your target audience to scroll or click. The "above the fold" portion of a web page can be modified with CSS to style everything in different ways to match your brand. As you scroll, animated transitions attract visitors to the portion of the page you want to bring attention to. These can easily be constructed with a simple Cascading Style Sheets.

Favicon Image & Clickable Artwork

Making a few small but necessary images will be next on the list. When you have a tab open, web browsers display a very tiny image on the tab next to the website title. This image, also known as a Favicon, helps identify which website is open, saved, or displayed as a search result. Responsive websites use SVG icons to display images that do not lose quality on any viewport. Most websites require custom images to be made and or resized so that they all fit into an area that they can be clicked on to for a sort of image library. Check out the average website and see how many clicks are images...

Web Image Compression

Every image should be optimized for web performance. No webpage size should exceed 3MB in file size. Optimized images keep your page size down. Most website have tons of photos on them and they all need to be at a high enough quality to be seen on both desktop and mobile versions of the page. Without image optimization, your page speed will lead to a slower user experience. With this being the case that leads to having a very poor user experience. Make sure your photo sizes do not conflict with your total expected page size. There are several ways to resize and compress images for the web, check out hundreds of free onsite compression tools HERE. Adobe has many file format conversions, image resizing and image compression tools within Photoshop. Google has their own web image format, WEBP. This format has a very low file size, when using this file format, you must load up a backup PNG in order to serve browsers that do not support this file type. This will help increase your Google Chrome user page speed.

New Image Updating

Getting new images on your website is very important but do not forget to get those new images properly sized and optimized fully for the web. Making the website with nice pictures is not enough if you plan on putting several images on the site every month or so. Have fun but remember to keep those images in-line for the sake of your page speed and user experience. If you have a new web design project coming up give
Changing SEO a call to get an estimate.

Image Formats

Image format does not end with optimized images. Good photo designers will always give you multiple image formats for digital and print. Printing formats mostly use the CMYK color model, while web images are usually formatted with the RGBA color model. A good graphic designer will know when to use the correct format. If a print is set up with RBGA color will not match consistently. Getting your best logo and image creation is the only way to truly have your brand stand out among the competition.